Taking Immersive Experiences with purpose to innovative new places.

Versatile and Juice Immersive, two leading innovators in the Experiential and Immersive Technologies, are thrilled to announce a new strategic partnership which will bring together cutting-edge technologies, immersive content experiences, and industry-leading innovative structures to drive experiential events into the future.

Both Versatile and Juice Immersive have long-standing reputations for delivering exceptional events, and together, they are excited to leverage the latest advancements in event technology. From eye-popping mixed reality to collaborative, multi-user virtual reality and hybrid experiences, the partnership will enable seamless, engaging, and scalable event solutions that meet the growing demand for unique memorable moments and technology-led storytelling and impact.

“This partnership with Juice Immersive marks a significant step in our mission to transform the way people experience events,” said Timothy Cook, Managing Director of Versatile. “By combining our strengths in delivering events with their technological expertise, we are excited to deliver a new era of innovative and unforgettable, tech-powered experiences.”

“We are excited to be working closely with Versatile to offer new and engaging immersive experiences that will inspire audiences,” said Co-Founder & Managing Director, Gareth Abbott. “JUICEs proven AppliedXR® methodology will help people tell their stories, connect with customers, and leave lasting impressions through impactful uses of immersive technologies in Versatile’s class-leading spaces.”

This collaboration not only enhances the capabilities and services of both companies but also empowers Global brands and their agencies to create groundbreaking experiences, whether for roadshows, brand activations, exhibitions, conferences, festivals or corporate events.

Clients will benefit from unparalleled access to cutting-edge immersive solutions that elevate their events and create lasting impressions.

About Versatile

Versatile specialises in delivering exceptional events for brands, their agencies and event industry partners. Originally established as a trusted supplier of exhibition hospitality trailers, Versatile has since evolved into a full-service event provider, offering top-tier solutions for:

• Roadshows

• Exhibition stand builds

• Hospitality units

• AV and tech integration

• Bespoke asset fabrication

• Event storage

• Event furniture rental

• AV and tech equipment rental

• Logistics support

Versatile are proud to be the operational partner of choice for numerous global brands, providing their managed contract clients with award-winning solutions for storage, maintenance, and field deployments.

About Juice Immersive

JUICE Immersive is a multi-award winning XR Services Company, helping organisations utilise immersive technologies to solve real challenges and needs.

Through our suite of unique AppliedXR® services, we deliver immersive with purpose.

AppliedXR® is JUICE’s user-focused methodology that underpins everything we do, from strategic support through to creative and technical delivery. We are insight-led, and challenge focused, supporting organisations and brands to ‘innovate through need’.

Experts in:

  • // Virtual Reality
  • // Mixed Reality
  • // Augmented Reality
  • // 360 Video
  • // XR Strategic Adoption