The Pop-Up Hotel is set to launch its own unique events and hospitality brand ahead of Event Production Show this week. The temporary event hotel business has already expanded its profile throughout the festival industry and has created a new brand ’The Pop-Up Hotel: Events & Hospitality’ to engage the events, experiential and incentive markets.
The new brand will offer venues, organisers, brands or agencies, either a white label product that can take on their own branding, or the opportunity to capitalise on the strength of the Pop-Up Hotel brand. The company will be able to produce a mixture of hotel rooms at different price points, as well as communal event areas for incentive programmes, corporate hospitality, dinners, celebrations, product launches or brand activations.
The brand will be soft launched at Event Production Show next week, where its Founder and CEO Mark Sorrill, will also be involved in a number of thought leading initiatives for the industry. He commented: “We’re increasingly being asked to create luxury hospitality areas alongside major festivals and sporting events, either by brands or directly by the organisers. The launch of our own events and hospitality business means we can offer these customers a unique and bespoke experience best suited to the brief, but with the very best quality associated with our business.”
The Pop-Up Hotel first debuted at Glastonbury in 2011 with their own private independent site and just 17 ‘rooms’, it has since grown its footprint just outside the festival to over 500 units, and will be seen at festivals this summer including Camp Bestival, an independent site at Wilderness, Bestival, Blue Dot, Cornbury, Love Fit and End of the Road.
“There is a real opportunity for any high end, outdoor event to offer bespoke glamping and hospitality for businesses as well as individuals,” concluded Mark. “Brands want to create memorable and engaging experiences for their customers, and there is nothing quite like The Pop-Up Hotel hospitality alongside a major event.”