1st March 23, Event Production Show: Cube International has agreed a partnership that will see it support the National Outdoor Events Association (NOEA) as a Premium Partner. The three-year agreement will incorporate the company’s many brands and divisions and will include the sports management business providing educational and community support for the association.
The partnership was announced today at the Event Production Show and is excellent news for NOEA, who will benefit from the knowledge and reach of Cube International across the business, sports, brand, retail and event industries. NOEA will use the weight of its brand recognition to carry a stronger voice to industry and government as part of its own #BuildBackBetter strategy.
Equally, Cube International will use the NOEA community to spread the word on its many innovations for event organisers, from staffing and infrastructure to merchandising and retail solutions, and the creation of its award-winning sustainable modular building system.
“This is a major announcement for NOEA and helps us to take the next step in our evolution as one of the biggest voices in the outdoor events sector,” commented Tom Clements, President, National Outdoor Events Association. “We’re being asked to do more in front of government and industry, we’re being asked for more credible opinion and expertise, and we need to continue to work with the people and brands that can provide this. The support of Cube International is a welcome step change in these aspirations.”
Andy Graham, Cube International’s CEO said: “NOEA is one of the most visible, valuable and impactful associations in our industry, and we’re keen to support them to do more of the work they are doing. Cube is all about partnership and collaboration, with a vision to inspire, excite and elevate the sports, event and festivals industries. We’re launching exciting new products, brands and events this year and we’re looking to share the learnings we have around sustainability, safety, and compliance with the wider industry.”
About Cube International
Cube International is a group of integrated companies bringing unique, forward-thinking and game-changing concepts to the event, festival, sports, retail and modular building industries. Innovative and creative, with authenticity, collaboration and partnership at its core, the Cube International group is at the forefront of reimagining and redefining how events, festivals, brands and rights holders connect and engage with their spectators, fans and visitors across the globe.
For more information about Cube International, visit: www.cubeinternational.co.uk.