JBE, formerly known as Jimmy Birchmore Events, has announced a rebrand to mark its 15-year anniversary. The rebrand includes a new look and website, aligning with the company’s growth and evolution. Already recognised as JBE, this official change highlights their forward momentum in the event management industry.
In line with its growth, JBE has expanded its senior leadership team to include Emma Norris, Emma Pritchard, and Liz Haynes. These appointments bring additional experience and dedication to the company’s leadership.
Jimmy Birchmore, the head of the company ensures business continuity while benefiting from the enhanced leadership team. “I’m privileged to have such experienced and committed people extend their influence across our client partnerships, operations, and future success.
“They will help shape the future of the business, and their appointments underline that the strength and value of our team is within each individual and their collective endeavours,” he says.
To commemorate their 15-year milestone, JBE has introduced the “15 for 15” charity initiative. This program will increase their charitable partnerships by counting steps at three major events: LAMMA, Cereals, and the Royal Highland Show.
For every 15,000 steps taken across the full team on-site, JBE will donate £15 to their chosen charities, the Addington Fund and Refuge.
Reflecting on their progression, Jimmy Birchmore emphasises that people are at the heart of their business. Their new strapline, ‘Good people make great events,’ embodies this idea. “I would like to extend my thanks to colleagues and friends for helping us to reach this milestone, and we look forward to creating even more exceptional events for our wonderful clients in future,” adds Jimmy.
Visit www.jbe.events/ to see JBE’s new look and learn more.