The NOEA Convention Programme 2024
10.00 – Welcome from our MC, Emma Britton
MC: Emma Britton
10.05 – Welcome from the NOEA President – Tom Clements
Opening remarks and welcome
10.15 – Keynote: The Future…
Grace Mosoru, Aquaintz Consulting
10.50 – New Events World 2025: A Debate
Live session; Roundtable Workshops
Beverley Osborne, Training4Resilience, will lead a discussion on what 2025 means for event professionals.
What are the issues they face, the opportunities and challenges.
A group session, supported by a panel of opinion leaders – and those with opinions!
- Beverley Osborne, Training4Resilience (MC)
- Gill Tee, Black Deer Festival
- Gaby Cartwright, Live
- Grace Mosoru, Aquaintz Consulting
11.30 – Comfort Break: Opportunity show video ‘adverts’ or branding of sponsors
11.45 – The Future of… Suppliers & Partners
A workshop session hosted by our partners at Qdos. How can the industry work better together, especially given the fiscal and societal burden on both event organisers and the people they work with.
What are the structures that can be put in place to work better in 2025 than we have done in the past few years.
Open, honest, and positive.
- James Thomas, Qdos (MC)
- Jim Davey, Redwood Events
- Matt Evans, See Tickets
- Roxy Bentley, NCASS
12.30 – Keynote (2): The Future of… People
It’s no accident when events evoke powerful emotions. This session is about how they do it. But also how, in the future, we need to connect with new, slightly altered, audiences. Through a carefully crafted combination of engagement, anticipation, and optimisation strategies, and with the addition of interactive elements and storytelling.
From the perspective of promoter, sponsor, organiser, but most importantly the audience, Jules will bring to life how we can get more out of the events we’re creating.
- Jules Griffith, Experience Expert, mccglc
Event Medical Association Breakout Session: 12.30 – 13.15
The session is being curated by Dr Chris Howes, Chair of the recently launched association which has been created to provide a cohesive voice for event medical providers.
The session will be a workshop aimed at developing a ‘Kite Mark’ for the sector. It will look at areas such as membership criteria, peer reviews, growing the association and working with event organisers and other groups to raise standards of medical provision across the industry.
13.15 – Lunch: Networking
14.30 – The Future of… Ticketing: Selling Tickets, Selling Sponsorships, Faster, Bolder, Better!
- Matt Evans, See Tickets
- Carol Paris – CEO Royal Bath and West
15.00 – The Future of… Talent: Are We an Industry Worth Working In
Over the last 6 months The Power of Events has visited schools in the East of England pilot region and engaged over 6500 young people, inspiring them to see the events industry as a credible career.
Here the team behind this unique programme share what they learned from the programme, the questions they were asked, the reception they received, as well as an overview of its recently launched UK rollout into new regions. Then the expert panel discuss what the talent pool looks like in 2025, and beyond.
- Rick Stainton, The Power of Events
- Roxy Bentley, NCASS
- Student from Gloucestershire University
- Ayesha Tabbal, Diverse
15.30 – Comfort Break: Opportunity show video ‘adverts’ or branding of sponsors
15.45 – New Events World 2025: Next Gen
In this session we look for insight and opinion from the next generation of event professionals. Students from the University of Gloucestershire will take part in a workshop discussion where we hear the anxieties, opportunities, opinions and challenges of the future of events through the eyes of its next generation of talent.
- Clair Greenway, Senior Lecturer, Gloucestershire University
- Student from Gloucestershire University
16.15 – New Future, New Events World, New Thinking Required!
In an interactive and inspirational session, we wrap up some of the findings of the day and address how the industry’s mindset may need to change to attract new people, new businesses and new business practices.
Somewhere between fun and scary, this session is all about practical action we can all take before we dive into the New Events World 2025
16.45 – Thank you and Close
Thank you and reflections from the day
- Emma Britton
16.50 – Ends
“I’m sure all your members are thankful for your assistance in these trying times.”
“You guys are doing an amazing job of supporting the industry – you were out there first and are such a key resource!”
“We have been glued to your information bulletins.”
“NOEA has been absolutely fantastic in your support for all of us.”
“Thank you for your time and commitment keeping us updated about the effects of the pandemic on the events industry.”
“You are doing an AMAZING job supporting members”
“… had to drop you a line to say how amazing your communications have been …”
“Thank you for all your information and updates.”
“… the daily emails summarising the position, especially related to events, are very useful indeed …”
“Keep ’em coming … NOEA’s proactivity on this topic is much appreciated!”