The Active Beacon Photopost Project is a sculptural wayfinding project, currently being rolled out by Visit East Yorkshire in conjunction with a local designer, Galvin Brothers, based in Beverley. Linked to Coastal Monitoring, Blue Health, Photography & increasing physical activity levels, the initial project was linked to the King Charles III, England Coast Path where 30 posts have been installed in 5 cluster locations and has just been picked up by the BBC –https://www.bbc.co.uk/news/uk-england-humber-67946430
Each post contains a unique hashtag with the public uploading images to social media. Each cluster location also has a QR code to track engagement – an example being in the first 12 months of the Flamborough Cluster we have seen over 8500 scans.
For more information on the project, please contact Matt Galvin on matt@galvinbrothers.co.uk or myself, Adam Toes, Tourism Events & Projects Manager, Visit East Yorkshire on adam.toes@eastriding.gov.uk or visit out website which is currently being developed https://www.visiteastyorkshire.co.uk/listing/active-beacons%3a-photopost-project/161907101/