Following months of hard work, waste management provider A1 Group has launched its brand new website. We’ve partnered with industry marketing specialists to create a site that offers visitors a fantastic user experience, showcases the breadth of services we offer, and honours the long history of our company.
The updated Loo Hire section includes bigger, brighter images of our entire product range, with comprehensive product information to help customers make the right choice of facilities. The new Loo Hire gallery shows some of the projects we’ve worked on, so visitors can see our facilities in situ.
Visitors to the A1 Group website will now find dedicated pages for both domestic and commercial metal recycling. There’s also a page where visitors can view the latest metal prices — updated daily — and another page for arranging collection of scrap cars.
We’ve included new and improved information on our domestic and commercial wet waste and drainage services, including CCTV drain surveys, septic tank emptying, and 24-hour emergency call-outs.
Our new website has greater focus on our used car parts, and a new area dedicated to our scrap car and tyre departments. Customers can now get a quote for scrapping their car with us, quickly and easily.
Rawnet’s Growth Strategist, Nick Phipps, commented on the project, saying:
“A1 has such a vast and diverse customer base, it’s vital that visitors to their site are quickly signposted to the relevant content. The two-tiered menu system quickly shows users where to go.
“We studied competitors and industry leaders to ensure the design and interactions on the website exceed expectations with no compromise on usability. The interactive price calculator and instant quote tool add value to the site.
“It was a pleasure to work with Claire, Chloe and the wider A1 Group team to make this complex business appear simple to their customers.”
A1’s Marketing Manager Claire Djemal added:
“We’ve needed to update our online presence for a while: our old website was outdated and didn’t reflect the A1 Group as it operates today.
“We chose to work with our strategic digital partner Rawnet, and B2B copywriter Lorrie Hartshorn as we knew they’d bring out the best of A1. They helped us to structure the site in a way that works for our very varied customer base.
“The whole site has been re-written and populated with bold imagery that showcases the complex work we do. We absolutely love the outcome: it’s everything we could have imagined and it shows the true A1 brand.
“We look forward to the new website acting as the centre of our marketing plans moving forward.”