The National Outdoor Event Association (NOEA) is teaming up once again with the Event Production Show to deliver fresh and innovative content to the outdoor event industry. On the first day of the exhibition (26th February) at ExCeL London, NOEA will host a number of sessions and provide a dedicated networking area where members can connect and relax between sessions and throughout the event.
NOEA: State of the Industry Report
Day 1 / 10.15 – 11.00
Al Turner, NOEA (MC)
Bev Osborne, Training 4 Resilience / NOEA
Jim Davey, Redwood Event Solutions
James Thomas, Qdos Event Hire
Stuart Mitchell, Catch the MICE / Joi
The National Outdoor Event Association launched an ambitious programme of activity in the wake of the pandemic that it hoped would help the industry build back better. Focusing on two major trends; talent acquisition and retention, and the relationships between organisers and promoters, and the people they do business with. In this session the association looks at how these trends have developed across the year and its ambitions and concerns for 2025 and beyond.
Selling Tickets: A Masterclass
Day 1 / 11.15 – 12.00
Matt Evans, See Tickets
Ticketing and ticket strategy is fast becoming one of the most important aspects of an events production cycle. From managing finance, to encouraging early adoption. Setting prices, boosting revenue, and managing audience scale. This session is part case study, part advice on how you can sell more tickets.
Event Medical Care Changes – An existential threat to some events?
Day 1/ 12.15 – 13.00
Chris Howes, Event Medical Association
Shane Ohly, Ourea Events
Bev Osborne, Training 4 Resilience / NOEA
Dr Jerry Hall
The regulation of event medical providers is about to change. Government plans to improve safety and standards of medical care could expose the industry to increased expense and significant disruption. These changes could be one of the biggest challenges that event organisers will be faced with the next couple of years.
How to Create a Food Experience at Your Event
Day 1 / 14.00 – 14.45
Roxy Bentley, NCASS
Nick Friedman, owner – Jamon Jamon
Rob Machin, COO – REIMAGINE CITY
Greg Gabriel, owner – The Mixing Jug
Josh Ebsworth, Community Manager – Togather
More and more events are working food into the fabric of their event. So how can you curate a food experience that backs up the brand, the ethos and the values of the event, whilst creating revenue and leaving your audiences delighted. From working with budgets, to choosing different ranges of vendors, from food trends to food safety. NCASS take us on a journey of food and food experience.
Control Room Operations Management Course: Specialist Insight
Day 1 / 15.00 – 15.45
David Hay, Senior Associate, Controlled Events
At the heart of an organisation’s response to operations and incidents is often a Control Room. Event Managers and Control Room personnel need to be capable and effective in managing information, prioritising and taking decisions then communicating the plan. In this specialist insight session, NOEA presents a section of the new Control Room Operations Management Course. This is about event management, incident control and developing skills and knowledge within the profession.
Secret Cinema’s Awe-Factor: What Audiences Want from Experiences
Day 2 / 10.00 – 10.45
Cat Botibol, Business Development Director, Secret Cinema
Cat will take us ‘behind the scenes’ into how Secret Cinema creates their world-famous entertainment experiences such as Guardians of the Galaxy, Stranger Things and Casino Royale. And how they’ve adapted this approach into events and experiences for other businesses and brands. Cat will also be sharing useful insights and key stats from Secret Cinema’s 2024 research into what audiences want from experiences and what motivates them to attend. Spoiler alert, it’s not to make TikTok or Instagram posts, it’s to collectively feel big life-affirming emotions, like awe. So, if you want to be inspired on how to tap into ‘Awe-Factor’ to create meaningful connections with people, then come find out how to be more ‘Secret Cinema’.